The crimson festival

HISTORY

Pichwai paintings are beautiful examples of India’s traditional art and craftsmanship. The word ‘Pichwai’ comes from pich (back) and wai (textile wall hanging), as these paintings were once hung behind the idol of Srinathji in temples. Over time, handcrafted Pichwai art has evolved to include not just religious themes but also peaceful scenes of nature, flowers, and animals.

DESCRIPTION

This handcrafted Pichwai painting is an extraordinary depiction of Shrinathji, the divine form of Lord Krishna, set against a rich red background, symbolizing prosperity and divine energy, the painting radiates grandeur and warmth. At the center, Shrinathji stands gracefully adorned in intricate jewels, floral motifs, and ornate attire, painted with fine detailing and luminous gold accents. The deity’s serene expression exudes both strength and compassion hallmarks of Pichwai artistry that elevate this piece beyond mere decoration into a sacred visual experience.

Surrounding Shrinathji are golden cows (Gaumata) each meticulously detailed with traditional motifs and embellishments symbolizing purity, abundance, and devotion. The gold leaf work and hand-painted embellishments reflect the pinnacle of Indian craftsmanship, creating a luminous interplay of texture, depth, and divine beauty. The floral border adds an ornamental frame that enhances the painting’s sense of completeness and reverence.

Every inch of this handcrafted luxury Pichwai painting embodies devotion, artistry, and heritage. It celebrates the spiritual opulence of Nathdwara tradition, making it a perfect choice for luxury interiors, pooja rooms, art collectors, or heritage décor spaces.

MATERIALS: Locally sourced - all organic crushed stone dyes, Fine spun cotton.

PROCESS AND CRAFT

Our paintings are made on fine spun cotton fabric using all natural organic dyes made from crushed natural stones found in Hilly regions of northern India.

The crushed stones are mixed with natural gum and water to form paint-like consistency.

The artwork is further adorned with gold leaf, sometimes 24 karat gold leaf to give it life.

These Pichwai paintings are also made on canvas or paper.

NOTE: Vintage inspired Paintings often have intentional discolouration and creases, made to add value and retain its authentic vintage aura. These are authentic paintings made by Indian artisans.

CARE

The painting should not be regularly cleaned, but only when required. The front of the painting should be cleaned gently with a soft brush to remove the loose dust on the painted surface.

If you want to use the painting without a glass backing, keep the painting away from moisture and humidity.

If you want to have an artwork in a location where there is direct sunlight at times, do consider having it framed behind a UV protected glass.

Paintings made on paper or canvas need to be framed in glass.